Affected by the epidemic, luxury brands such as Chanel, Gucci, Hermes, and Patek Philippe have announced temporary suspension of production

March 18,2020

With the worldwide spread of COVID-19 coronavirus, luxury brands have to stop their production factories in order to ensure the health of their employees after they have closed stores in major epidemic countries.

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Following Rolex and Hublot, Patek Philippe and Audemars Piguet have also announced that they will temporarily suspend production.

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According to WWD reports, Patek Philippe has closed its brand headquarters and production base, which will take effect until March 27.

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Audemars Piguet also announced on Twitter that it will close production sites, some offices and boutiques: "In the current uncertain period, ensuring personnel safety is a core issue of our priority, so we decided to close the production site in Switzerland. And offices and boutiques in multiple countries until the end of March. "

In addition to luxury watches, fashion brand Chanel has also announced that it will stop production and the company will close its factories in France, Switzerland and Italy in the next two weeks.

"CHANEL, in accordance with the latest government instructions, has decided to close all of its production sites in France, Italy and Switzerland, and suspend production of high fashion, ready-to-wear, high-end jewellery and jewellery," the company said in a statement.

In fact, more than a luxury brand CHANEL has taken measures to stop production. According to fashion media Fashion United, Gucci has closed its factories in Tuscany and Marche, Italy until March 20. However, Fashion United pointed out that considering that Italy is still under blockade, Gucci is expected to continue to close the plant after March 20.

Another luxury goods group, Hermes, decided to close 42 production bases in France until March 30. CHANEL also cancelled the early spring vacation fashion show originally scheduled to be held in Capri in May. Affected by the epidemic to delay or cancel the 2020 early spring vacation show are Gucci, Versace, Max Mara and Hermès.

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