Unilever launches strategic review of beauty care business

March 17,2020

Recently, global FMCG giant Unilever announced that they will launch an in-depth strategic review of their personal care and beauty businesses. Depending on changes in overall business performance, the review may last from nine months to one year. The Group expects to re-plan the personal care and beauty business through this review to maximize the growth of the sector.

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This review will sort out the business performance of brands across the board and pick out long-term underperforming brands. After evaluation, some brands may face the situation of being sold. Analysts believe that brands with small market shares such as Suave (personal care) and Simple (beauty skin care), strong brands such as Dermalogica, Axe (Lynx) Under the squeeze, there will be a crisis of survival.

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According to data released by Unilever last year, of its personal care brands, only Alberto Balsam (Personal Care) and Vaseline (Beauty Skin Care) contributed 18.2 billion pounds in sales, which is equivalent to 42% of the Group's total annual sales.

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The Sunday Times reported the news while pointing out that Unilever Group had previously considered divesting its tea business and sold the well-known Lipton Lipton and PG Tips to the new owner in the subsequent strategic adjustment.

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